Jobs

 

Marketing Director

A new position, the Marketing Director leads the effort to align brand strategy and supporting activities with the Maine Seacoast Mission’s purpose, values, and programs to build support among donors across Maine and the nation.

Reporting to the President and based at the Mission’s Colket Center in Northeast Harbor, the Marketing Director is the Mission’s senior leader overseeing planning, activities, budgets, and personnel dedicated to marketing, communications, public relations, and events. The Director supports and coordinates Mission-wide administrative efforts with other senior leaders and works with program directors to tell the compelling stories of those served by the Maine Seacoast Mission.

The Maine Seacoast Mission understands that integrated marketing is more than just consistency between communication channels. As Prosper Strategies explains in their Nonprofit Marketing Manifesto, “Nonprofit marketing comprises the activities, touchpoints and messages that motivate stakeholders to take actions that advance a nonprofit’s mission and create sustainable social change.” Those interactions go beyond traditional marketing activities and include program activities and personal relationships. The stakeholders involved include donors, clients, partners, and Mission staff themselves. With this understanding, integrated marketing is a core strategy for achieving the purposes of the Maine Seacoast Mission.

Essential Functions and Responsibilities

 Marketing Strategy and Implementation

The central task of the Marketing Director is to plan and execute Mission marketing efforts in alignment with our strategic vision, purpose, and values.

Marketing Planning

  1. Work with president to establish and maintain an integrated marketing plan that includes an overview, goals, strategies, actions, timeline, and evaluation methods.
  2. Establish and maintain necessary brand guidelines such as a style guide, brand standards, messaging strategy, video production standards, and design standards.
  3. Ensure that all marketing initiatives communicate the values outlined in the Mission’s mission statement and “Living the Mission” conceptual framework.
  4. Maintain and oversee execution of marketing initiative planning, delivery, and evaluation while adhering to goals, budget, and industry regulations.

Execution of Initiatives

  1. Publish strategic communications interventions including magazine; Mission website (including updates and current news); print and digital collateral; digital newsletter; and occasional internal communications.
  2. Produce goal-oriented annual and occasional events including annual Sunbeam Gala (August); EdGE Tennis Tournament (September); President’s Scholarship Celebration (summer); other occasional events as required (TBD).
  3. Establish strategy and maintain risk-managed and effective institutional social media accounts, currently including Twitter, Facebook, Instagram, and LinkedIn.
  4. Execute effective earned media and news release initiatives and relationships.


Administration

The Mission’s central administration is responsible for key administrative functions, including finance, marketing, IT, human resources, and fundraising. The Marketing Director will coordinate with the president and other senior management team members to:

  1. Execute administrative functions for marketing areas including budget planning and management, IT, policies, human resources, and facilities.
  2. Align marketing planning with fundraising goals.
  3. Manage risk; ensure adherence to all statutory and regulatory regulations; and align efforts with industry best practice.
  4. Account for portfolio area goals, benchmarks, and performance indicators.

Supervision

  1. Provide staffing plan, leadership, direction, and support for marketing personnel and contractors to achieve goals, support community, and honor budgets. Administer meaningful formative and summative evaluations for all direct report employees.
  2. Maintain a diverse, committed, and engaged staff with professional expertise and experience.
  3. Maintain appropriate vendor relationships and contracts to complement regular Mission staff capacity and skills.
  4. Establish staff culture of challenge and support characterized by high expectations; personal growth; reflective practice; community engagement; celebration of diversity; individual and departmental evaluation; and adherence to regulation and industry standards.
  5. Ensure staff engage as needed in Mission-wide professional development and other efforts. Ensure staff comply with all Mission policies and protocols and comport themselves so as to advance the Mission in communities both virtual and actual.

Relationship Management

  1. Build and maintain relationships critical to achieving marketing goals, including those with media outlets, independent reporters, and sponsors.
  2. Maintain vendor and partnership relationships to achieve marketing area goals.
  3. Represent the Mission as staff liaison to board committees and attend board meetings as needed.
  4. Meet with donors and potential donors as requested by the president or director of development.
  5. Maintain positive and productive working relationships with all Mission staff members, serving as a resource and sometimes collaborator for other Mission areas.
Qualifications

Required:

  • A minimum of five years’ experience in marketing
  • Excellent communication skills, including writing and editing
  • Management experience in supervision; budgeting; planning; and project management
  • Comfort using graphic design and with events as well as social media, media relations, and digital content as part of an integrated marketing approach
  • A Bachelor of Arts degree

Demonstrated expertise in at least one of the following areas is required; others are helpful

  • Graphic design
  • Videography and non-linear editing
  • Digital photography and photo editing
  • Writing for marketing and communications
  • Event planning and management
  • Social media content production and management

Desirable:

  • Familiarity with the Maine media environment
  • Nonprofit experience
Environmental and Working Conditions

The Marketing Director works primarily in the Maine Seacoast Mission’s Northeast Harbor headquarters, with frequent visits to other Mission and  off-campus program sites and meetings. The position requires

  1. Prolonged periods sitting at a desk and working on a computer.
  2. While some remote work is negotiable, the position requires several days each week in Northeast Harbor.
  3. Travel (reimbursed) in the Director’s own vehicle to Cherryfield and other program or meeting sites.
  4. Occasional boat trips.
  5. Work with outside vendors and contractors.
  6. In-person, videoconference, and hybrid meetings.
Compensation

We offer an excellent salary and benefits.

To Apply

To apply for this position, please send your resume and cover letter to Ann Cox Halkett, Director of Administration. We will begin reviewing applications on August 16, 2021.

The Maine Seacoast Mission believes diversity makes us stronger and is an equal opportunity employer.